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If you collect vintage Gibson guitars, then this could be an important announcement for you. Gibson is now selling Certified Vintage Guitars with certificates and a warranty. This latest move sees the US guitar company enter the vintage guitar market head-on.
Each guitar is offered with a Certificate and a Warranty, which Gibson claims will ensure everything is original and that it has been checked over by the Gibson experts. I’m not sure how much value that will add compared to other well-established vintage guitar dealers. But, it surely can’t hurt the authenticity and provenance of a collectable vintage Gibson guitar.
Will collectors buy into this?
In fact, the statement “Only Gibson can verify the true value and authenticity.” comes across as pretty definitive and somewhat big-headed at the same time. Though, I still think a lot of serious vintage guitar collectors will probably lap up this marketing and be happy to buy from Gibson directly.
Currently, you have to phone Gibson directly for a price. Except for the Moderne which is listed for $12,500. It will certainly be interesting to watch this latest venture unfold over the coming years and see what else they dig out of the archives.
Plus, we may see other guitar brands follow in the same footsteps, so this could be a whole new realm of guitar sales for established guitar brands across the USA and beyond.
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